Purpose-built hardware and software for reliable, measurable advertising inside Indian transit vehicles.
Deploying screens inside buses and autos in India is not the same as mounting a TV in an air-conditioned office. Our hardware is engineered from scratch to handle the realities of Indian roads and weather.
Our screens use commercial-grade panels rated at 700+ nits, ensuring content is clearly visible even in direct sunlight streaming through vehicle windows. Anti-glare coatings reduce reflections for comfortable viewing.
Every unit is sealed against dust and moisture (IP54 rated) and tested to withstand continuous vibration equivalent to 100,000 km of Indian road conditions. Operating temperature range: 0°C to 55°C.
Our devices draw under 15 watts — less than a standard LED bulb. They run directly off the vehicle's electrical system with no additional battery or inverter required.
Each unit includes a GPS module for location tracking and a 4G modem for content updates and telemetry. When connectivity drops, the device continues operating from its local cache.
The biggest challenge in transit ad-tech is not the screen — it is keeping the software running reliably when the vehicle is in a tunnel, a rural stretch, or a congested area with overloaded cell towers. Our software architecture is designed around this reality.
Ad content is downloaded to the device during periods of good connectivity and stored in local encrypted storage. The playback engine runs entirely offline, following a pre-programmed schedule. This means your ad plays on time, every time — regardless of network conditions. When connectivity is restored, playback logs and telemetry data are synced back to the cloud.
Our cloud-based device management console gives operators full visibility into every screen in the fleet. You can monitor device health, push software updates, change campaign schedules, and troubleshoot issues — all without sending a technician to the vehicle. Automatic alerts notify the operations team if a device goes offline or reports a hardware fault.
The scheduling engine determines which ad to play based on multiple factors: the current GPS location of the vehicle, the time of day, the campaign's targeting rules, and fair-rotation policies that ensure all active campaigns get their contracted share of screen time. This happens locally on the device, so it works even without a live server connection.
Every ad play generates a structured log entry containing the ad ID, timestamp, GPS coordinates, screen ID, and duration. These logs are batched and uploaded to our analytics backend, where they are processed into the dashboards and reports that advertisers see. The pipeline is designed to handle millions of events per day across thousands of devices with minimal latency.
All communication between devices and our cloud infrastructure is encrypted using TLS 1.3. Ad content is signed to prevent tampering. Device firmware updates are delivered over-the-air with rollback capability — if an update fails, the device automatically reverts to the last known good version.
Our backend runs on scalable cloud infrastructure with automated failover and daily backups. We maintain 99.9% uptime for our management console and analytics dashboards.
Whether you are an advertiser or a fleet operator, we would love to show you a demo.
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